USA Cost of Living Campaign.
This was the first campaign YuLife launched in the US, highlighting the importance of financial wellness in employee benefits for workers in USA.
The campaign was aimed at HR individuals so they could introduce YuLife to their business. I worked closely with multiple departments in the marketing team to provide assets such as: ebook, checklist, one pager, infographic, socials and collateral for blogs and emails.
Ebook
The ebook would be pushed through social which the user could download once they have provided details. Included in the ebook are interviews from Tim O’Neil and Colleen Reilly and infographics relating to the cost of living crisis.
Checklist & One Pager
A checklist was needed for HR professionals to download to help guide them through the process, this was an interactive PDF users could check once completed.
The one pager was designed so the sales department had materials to show for potential clients.
Social
I was also tasked with designing the paid social ads that would get pushed to our intended users with the desired effect of them clicking and they start their journey with the end goal of downloading our ebook.
Carousels and static socials were also pushed on our US Linkedin page.
Infographic
The infographic can be downloaded within the ebook, we wanted to display all the stats on one page in a infographic style that looked creative whilst keeping in the branding of the campaign.
