Busy Bee Life Insurance.

Busy Bee Life Insurance is a brand under Caspian with a target audience aimed at providing protection for mothers.

The below designs are the result of a rebrand, with the previous design being one web page with dated images and illustrations that didn’t match. I decided to have friendly and approaching illustrations with bright colours to match the current brand but not too much so it becomes overwhelming.

We started with an A/B test to decide if illustrations or images was the best option and the illustration page got much better feedback.