Caspian Insurance.

I was tasked with designing the new Caspian website as the previous website was dated and the customer journey was complicated and needed streamlining, we needed a new, modern look so the customer would feel welcome and safe throughout their experience. A rebrand was also needed to keep up with our competitors.

We came up with a wireframe and journey that was providing useful information about life insurance to the user but not pressuring them into making a quote. I decided to update the colour palette with some purples and keeping with our blues but making them brighter and less moody and by making the buttons green they stand out but are easy to approach.