Crocs.

Led the design and delivery of over 60 campaign briefs for a global client, creating cohesive, multi-channel asset suites across social, website and app, email, display advertising, and Amazon storefronts. Each campaign supported key product launches and seasonal moments, including summer promotions, Black Friday, and Christmas.

Produced a mix of static and motion-based creative, ensuring visual consistency and strong performance across all platforms. As the sole designer on the account, managed projects end-to-end from initial concept through to final delivery while maintaining high attention to detail and brand alignment. These assets also needed to be translated due to the campaigns reaching multiple regions.

Collaborated closely with project managers and copywriters to streamline workflows and deliver on tight timelines. Regularly presented work in weekly client check-ins, gathering live feedback and iterating quickly to keep campaigns efficient, aligned, and impactful across multiple global regions.

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Castore