Collaborated with Castore to design and deliver email marketing campaigns, alongside supporting social content for key launches and seasonal promotions. Developed a flexible system of email components in Figma, designed for seamless integration into the client’s CRM, enabling efficient build and deployment.

Created visually engaging, on-brand email designs both static and motion, tailored to product releases and peak trading periods, ensuring consistency across digital touchpoints. Combined strong layout, typography, and hierarchy to enhance user experience and drive engagement.

Worked closely with internal teams to align creative with campaign objectives, delivering high-quality assets that balanced performance with brand identity.

Email performance saw significant improvements, with Q1 revenue increasing by 32%, click-through rates rising by 25%, and unsubscribe rates reduced by 50%, demonstrating the effectiveness of the refreshed design approach and campaign execution.