I was tasked with redesigning Health Assured’s EAP landing page due to a poor conversion rate and low visits on mobile. This page directs users who interact with paid and organic social and other campaigns. One month after launch overall conversion rate increased by 168%, desktop increased by 138%, mobile increased by 214%.

The end goal of the user is to acquire their details to generate a lead so we moved the quote form to the header section (on mobile, a pop up form appears once the user clicks the primary button located throughout the page).

Design is a lot more cleaner with a good use of white space and sections with relevant information and infographics to inform the user of the product and get them to the end goal of filling out the quote form.