Time To
Take Action.
We wanted to create a campaign about the ongoing mental health crisis in the UK. Mental health campaigns are nothing new, but a lot of the narrative is around 'getting people talking' i.e. Time To Talk Day, Get Britain Talking.
We wanted to take these campaigns one step further and say 'We're talking about mental health, but what are we doing about it?'.
This campaign is targeted at large corporates, SMEs and small businesses through paid social, organic social, PPC, nurture campaigns, our microsite and our brand new campaign animation all with the end goal of getting people to 'take action' against the mental health crisis.
Wireframing
My main task with this campaign was to design the microsite which is the end goal of the user being sent from our nurture campaigns, PPC and paid and organic social.
I started with the wireframing of the four pages on the microsite: Home page, About Page, Free Resources page and Contact Us page. We wanted to keep the design simple and not use stock imagery, instead use illustration. We decided on 3 primary colours and a good use of white space so the information is clear about the importance of this campaign.
Wireframes were completed for both desktop and mobile view.
Microsite
The end goal for this microsite was for the user to fill out the form on the contact us page so a primary button was needed which sends the user to that location, this primary button is featured in all of the headers (except of course the Contact Us page) and on multiple sections throughout the site.
We had a animated video made especially for this campaign which features on the homepage, a secondary button in the header takes the user to the video if desired.
Social
I was also tasked with designing the paid social ads that would get pushed to our intended users with the desired effect of them clicking and they start their journey with the end goal of filling out the form on the Contact Us page of the microsite.
Here is an example of one of our carousel ads with the first slide having an impactful stat which is a problem for many businesses and the rest providing a solution to that problem.
Free Resources
We have a page on the microsite where users can download relevant guides depending on the size of their business, this is split between large businesses and SMEs.
We also have a Toolkit which users can download. In this Toolkit we have supplied posters, social media posts, social media cover photo’s and email signatures.
These assets and guides were designed inline with the branding used for the Time to take action brand.
