Partnered with Syntiqa, a startup, to develop a distinctive brand identity that balanced professionalism with a more human and approachable feel. Moving away from a traditional corporate aesthetic, the visual direction incorporated playful illustrative elements to bring personality and warmth to the brand while maintaining credibility.

Defined and delivered a comprehensive set of brand guidelines, covering typography, colour, imagery, and illustration style to ensure consistency across all touchpoints. The guidelines were designed to be scalable and flexible, supporting the rollout across their website and wider sales collateral.

The final identity established a strong foundation for Syntiqa’s growth, enabling them to present a cohesive, recognisable brand that stands out while remaining professional and engaging.